Elevate customer journeys as a Senior Lifecycle Marketing Manager at MaintainX. Lead initiatives that enhance conversions and user engagements for our premium clients.
In this pivotal role, you'll strategize and execute lifecycle marketing programs focusing on both pre- and post-sales processes. Your expertise in driving customer onboarding, adoption, and retention will be paramount to our success. You will work closely with Sales and RevOps teams to align on customer journey stages and ensure effective communication.
Key Responsibilities:
• Manage core lifecycle programs like trial conversions and onboarding
• Enhance user engagement through personalized journeys
• Coordinate email, in-app, and web chat campaigns
• Drive experimentation strategies to optimize performance
• Leverage insights for marketing campaign reporting
Requirements:
• 5–7 years in Lifecycle or Growth marketing in SaaS
• Proficient in CRM tools like HubSpot
• Strong skills in data a...