Elevate your marketing career as a Senior Demand Generation Manager specializing in the enterprise legal segment with Clio in Toronto or the US East Coast. Drive pipeline and brand presence while engaging sophisticated legal buyers.
In this strategic role, you will own the demand generation roadmap, balancing brand building with MQL and pipeline targets. You'll develop integrated campaigns targeting enterprise legal organizations, launch ABM programs for named accounts, and engage buying committees with tailored nurture programs. Your efforts will resonate with decision-makers at every organizational level, ensuring impactful marketing support.
Key Responsibilities:
• Own the enterprise legal demand generation roadmap
• Build integrated multi-touch campaigns driving engagement
• Launch and scale ABM programs targeting legal accounts
• Build nurture programs for various buyer personas
• Design high-touch executive programs like roundtables
Requirements:
• 7+ y...