****Owning the line between scale and expression.**** You'll be the principal decision-maker on one of the most consequential design tensions in the business: what gets unified and what stays bespoke. You'll develop principled frameworks for when the system should hold the line and when a brand's unique voice warrants something purpose-built — and you'll be a credible, evidence-based advocate for both sides of that argument. Expression here means the full user experience: typography that makes long-form reading a pleasure, interactions that feel effortless across reading, watching, and play, ad experiences that don't undermine editorial trust, and accessibility that ensures great content reaches everyone.****Leading through craft, not just process.**** This is a player-coach role: You'll be in the work when it matters, in reviews, in critiques, and occasionally in the details, because that's how you set the standard and build the capability of those around you. You'll know when to get ...