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Senior Director, Market Development Commercial Activation, Kof

Student-Friendly Entry-Level
Company

Coca-Cola

Location

ciudad de méxico, Mexico

Posted

June 03, 2026

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About This Opportunity

At **The Coca-Cola Company**, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference.
**What**You’ll**Do for Us**
- Ensure full alignment between the Marketing organization and KOF’s Commercial Activation team, securing unified priorities and synchronized system execution.
- Lead the relationship and drive seamless communication between Commercial Activation, Zone, and Modern Trade to ensure clarity, visibility, and timely escalation of business issues.
- Develop incentives, tactical POS, and joint commercial programs with FEMSA, ensuring financial rigor and execution readiness.
- Lead weekly/monthly performance management, conducting deep analysis of revenue, volume, share, and transaction metrics to guide strategic decisions.
- Oversee delivery versus execution obj...