Join a respected Canadian DTC subscription brand as a Senior Retention Manager, focusing on innovative strategies in a hybrid work environment. This full-time role centers on enhancing post-purchase revenue through effective retention practices.
Ideal candidates will bring over five years of experience in DTC growth, particularly with subscription or CRM roles. You'll be responsible for streamlining and enhancing existing retention workflows while driving a strategy aimed at increasing customer lifetime value and engagement.
Key Responsibilities:
• Create and optimize email, SMS, and CRM engagement strategies
• Manage post-purchase funnels to enhance customer retention
• Conduct A/B testing and cohort analysis for insights
• Collaborate with cross-functional teams for cohesive strategy
• Supervise and develop team capabilities in retention
Requirements:
• 5+ years in a retention or subscription-focused role
• Proven track record of increasing retention KPI...