Overview

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better.

The role

Paddle’s self-serve funnel is our primary engine for scale, accounting for 80% of our seller base. We are moving away from a generic flow to a tailored, value-first experience. You will own the customer journey to identify our high-propensity cohorts, fast-track revenue-ready sellers, and build personalized education tracks that nurture our long-term builders.

What you'll do

• Own the Lifecycle Strategy: Serve as the primary owner of the seller journey, mapping the end-to-end experience. You will move us away from one-size-fits-all communication to high-conv...