Provide strategic leadership and coaching to a high-performing team, through consistent feedback and development. 

Foster strong cross-functional alignment with Ag Solutions and Energy teams while building a collaborative, accountable culture focused on performance, engagement, and results.

Drive a sales-focused culture by leading the development and adoption of training, ag retail operational KPIs, and cross-commodity insights—enabling Co-ops to improve performance, identify risks, and execute targeted action plans for continuous improvement.

Lead the development and execution of a holistic farm customer strategy, including segmentation, insights, and a collaborative roadmap with Co-ops to drive growth and engagement. 

Own customer experience metrics and insights—leveraging data, research, and feedback to inform continuous improvement and deliver actionable strategies across marketi...