**Role Purpose**

The Senior Manager, Creative (Shopper) GB is responsible for developing, localizing and executing **shopper focused content** and **instore activation assets** that bring Coca-Cola brands to life across the GB retail and away from home landscape.

This is a **new local role** , introduced only in Top 9 markets to enhance **local relevance** , **commercial integration** , and **end to end creative excellence** from **sell-in to shelf** .

As Smartwater, Costa, Stills, CCTM, and Sparkling Flavours categories accelerate in GB, the need for **high impact shopper creative** -tailored to retailer, channel, format, and consumption occasion-has become critical. This role ensures that local brand plans translate into **breakthrough, insight driven shopper assets** , optimized for POS, retail media, grocery multiples, convenience, forecourts, and foodservice outlets.

Working within the GB Integrated Marketing Experience team, this Se...