**Role Purpose**

The Senior Manager, Creative (Shopper) Spain is responsible for developing, localizing and executing **shopper focused content** and **instore activation assets** that bring Coca-Cola brands to life across the retail and away from home landscape.

This is a **new local role** , introduced only in Top 9 markets to enhance **local relevance** , **commercial integration** , and **end to end creative excellence** from **sell-in to shelf** .

This role ensures that local brand plans translate into **breakthrough, insight driven shopper assets** , optimized for POS, retail media, grocery multiples, convenience, forecourts, and foodservice outlets.

Working within the Spain IMX team, this Senior Manager collaborates closely with local brand teams, Commercial, Shopper, RGM, bottler partners, and external agencies to deliver **shopper-ready creative that converts demand into purchase** , while strengthening brand equity at the point ...