Lead the future of interactive entertainment as a Senior Manager of CRM Strategy for EA SPORTS FC. Drive innovative communications strategies while connecting with millions of gaming fans globally.
As a key player on the Marketing team at Electronic Arts, this role is focused on building engaging customer relationships. With oversight of CRM strategies, you will enhance player retention and loyalty through data-driven experiences. Collaboration with cross-functional teams will be pivotal in creating unified player journeys that enrich the EA SPORTS ecosystem.
Key Responsibilities:
• Define and execute the CRM vision and strategy
• Manage customer lifecycle engagement and retention efforts
• Develop an advanced CRM ecosystem for scalability
• Oversee multi-channel player communication strategies
• Lead integration of CRM in Product and Live Operations
Requirements:
• 8+ years of CRM or lifecycle marketing experience
• Experience in gaming or digital service...