The Sr. CRM Manager is a key member of the customer relationship management (CRM) team and is focused on understanding and harvesting opportunities to drive upgrades from the ViX ad-supported video streaming product to the ViX+ subscription video streaming product and focus on driving higher engagement for AVOD and SVOD users. This person will understand the value proposition of the subscription product and communicate that value through all available channels. They will plan, test, execute and track results for each touchpoint and develop highly efficient and effective ongoing campaigns. S(he) will own and track against monthly targets.
ABOUT YOU:
You are excited about providing customers with the best in class streaming experience. You are data-driven, a creative problem-solver and focused on understanding customer behaviors. You have solid experience in developing and executing marketing strategies to upgrade customers to the product that best fits their needs. You are excited...