Lead digital analytics initiatives as the Senior Manager of Measurement and Insights for Manulife’s Canada segment. Drive marketing performance and customer engagement through strategic insights and data analysis in a hybrid work environment.
In this senior leadership role within Global Digital Marketing, the focus is on optimizing measurement frameworks and enhancing digital sales growth. You'll guide a high-performing team of analysts to ensure actionable insights translate into increased brand performance and customer satisfaction. Collaboration with marketing, distribution, and product leaders will be key to achieving shared goals.
Key Responsibilities:
• Develop advanced measurement methodologies for marketing effectiveness
• Translate complex data into impactful insights and narratives
• Foster partnerships with senior marketing and business leaders
• Lead a team of analysts to drive performance and innovation
• Ensure robust data tracking standards and analy...