The Role

●Use Marketo to implement new campaigns and programs ( email nurture campaigns, webinars, events, gated content) working across all client and prospect facing communications.

●Assist with management and monitoring of multiple nurture programs, conducting regular reviews and analysis to help ensure leads progress through the sales funnel.

●Implement A/B testing campaigns to identify the best performing setups.

●Integrating campaign activity with our CRM (Salesforce) to improve quality of information for our sales team.

●Integrating and managing relevant third-party softwares ( GotoWebinar) with Marketo.

●Collaborate with the necessary teams to implement, and measure campaign lifecycles through acquisition, conversion, and retention.

●Monitor, manage, and optimize campaigns and campaign assets to improve ROI, using Marketo’s analytics suite to report on the effectiveness of our marketing campaigns.