About This Opportunity
Join Tangerine as a Senior Marketing Lead in Toronto, Ontario, focusing on driving profitable marketing programs. Shape customer acquisition and engagement strategies through innovative campaigns.
You will play a pivotal role in steering Tangerine's marketing efforts, working closely with various teams to ensure alignment with strategic objectives. This position emphasizes creating benefit-led campaigns, utilizing market insights to tailor your approach. Your leadership will guide a team dedicated to achieving marketing excellence.
Key Responsibilities:
• Establish annual marketing strategies with the team
• Lead execution of customer-driven campaigns
• Monitor competitive activity and market sentiment
• Facilitate cross-team collaboration for successful outcomes
• Champion stringent budget management practices
Requirements:
• 5-7 years of relevant marketing experience
• Familiarity with Agile methodology<...