About This Opportunity
Senior Marketing Manager, Global Asset Management Marketing B2B BMO Toronto, ON, Canada Job listing Description Job Description Reporting to the Senior Manager, Global Asset Management Marketing, the Senior Marketing Manager will be responsible for strategic planning and execution of marketing initiatives that drive awareness, consideration, and revenue growth of Global Asset Management's investment products to B2B audiences. Strategic Planning Define and execute on the strategy and optimization of marketing, social and content campaigns. Find integration and synergies across various initiatives supporting the GAM business and new opportunities to drive business revenue growth. Continuously improve marketing team operations through thought leadership and best practice implementation. Work with internal/external partners and digital analytics teams to obtain actionable insights, validate hypotheses and refine concepts. Act as a trusted advisor toassigned business/group. Campaign & Proje...