Senior Marketing Manager, Global Asset Management Marketing B2B

BMO

Toronto, ON, Canada

Job listing

Description

Job Description

Reporting to the Senior Manager, Global Asset Management Marketing, the Senior Marketing Manager will be responsible for strategic planning and execution of marketing initiatives that drive awareness, consideration, and revenue growth of Global Asset Management's investment products to B2B audiences.

Strategic Planning

• Define and execute on the strategy and optimization of marketing, social and content campaigns.
• Find integration and synergies across various initiatives supporting the GAM business and new opportunities to drive business revenue growth.
• Continuously improve marketing team operations through thought leadership and best practice implementation.
• Work with internal/external partners and digital analytics teams to obtain act...