Senior Marketing Manager – Global Brands

Department: Marketing • City: Toronto • Pay Range: $104,000.00 – $130,000.00

Location: Toronto (65 Heward Avenue)

Key Responsibilities

• Set the strategic direction for the global brands portfolio (Peroni Nastro Azzurro and Asahi Super Dry), translating global frameworks into locally relevant strategies that reflect Canadian market realities and ensuring clear positioning and growth plans.
• Lead and develop a team of Brand Managers, establishing clear ownership of their brands and accountability for end‑to‑end brand delivery, from strategy through execution and performance.
• Lead the development of annual plans (IAP) in partnership with Trade Marketing and Sales, setting direction across brand, media, partnerships, innovation, and consumer and customer programs.
• Set the strategic direction for ATL plans, partnerships, and sponsorships, ensuring they reinforce brand positioning and...