Lead innovative product marketing initiatives as the Senior Manager at Wave. Your key focus will be on creating impactful go-to-market strategies that enhance product adoption and customer success.
In this role, you will manage a team driving product marketing for Wave’s suite of services, such as Payments and Accounting. You'll craft effective messaging and leverage metrics to enhance growth outcomes. Your leadership will ensure that product marketing operates as a growth engine, aligning closely with customer journeys and data insights to deliver results.
Key Responsibilities:
• Manage and develop the Product Marketing team across product lines
• Establish best practices for messaging and positioning
• Drive customer-focused PLG initiatives
• Own the GTM strategy for product launches
• Ensure internal teams have the necessary resources for success
Requirements:
• 7–10+ years of experience in product marketing, ideally SaaS
• Ability to drive lifecycle an...