Who you areA Senior GTM Strategist: You are a Senior Product Marketing Manager capable of independently leading the Go-To-Market strategy for our core product, FlexiFleet, within the LatAm retail sector.An Industry Expert: You bring deep B2B Product Marketing expertise in the logistics or e-commerce space, with a sharp focus on driving commercial results through market-specific strategies.A Strategic Link: You act as a high-impact bridge between Product Strategy, Market insights, and Commercial success, reporting directly to the CPO with a dotted line to Marketing.A Multilingual Enabler: You are a bilingual professional (English/Spanish) skilled at creating compelling value propositions and enablement materials that resonate with key B2B customers.What you will do1.
Product Messaging & Positioning (Outbound Focus)Craft the core value proposition and product narrative for FlexiFleet, ensuring clear differentiation and alignment with our retail customers' business outcomes.Tailor ...