About This Opportunity
Software Guidance & Assistance, Inc., (SGA), is searching for a Senior Product Marketing Manager, Monetization for a contract assignment with one of our premier SaaS clients in San Francisco, CA.
Responsibilities:
Go-To-Market excellence - Own the development and execution of GTMs for new offers and monetization initiatives, partnering with product, marketing, and commercial stakeholders to bring them to life. Cross-Portfolio Upsell Strategy - Build and maintain a user matrix that maps customer segments to product offerings, identifying upsell and cross-sell opportunities across the portfolio. Value proposition & positioning - Continuously refine messaging across all touchpoints, including in-product messaging and paywalls, to clearly articulate the value of generative AI Offer Performance & Optimization- Track and analyze offer performance across the funnel, using data to continuously refine strategy and improve conv...