**Key Responsibilities**
- Develop optimization strategies that increase the company's website search engine rankings.
- Execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum ROI.
- Closely collaborate with the web development team to ensure SEO best practices are followed adequately throughout the website content.
- Work with the editorial team to drive SEO in content creation.
- Collaborate with the marketing department to manage and align the SEO strategy.
- Perform ongoing keyword research, discovery, and optimization for new relevant keywords to use throughout the company website and marketing materials.
- Research and implement search engine optimization recommendations.
- Create and execute a link-building strategy.
- Adjust website architecture, content, and linking to improve SEO positions for target keywords.
- Determine measurable goals that demonstrate improvement in marketing effo...