Vivid Theory in Calgary seeks an SEO/SEM Expert to enhance our innovative vehicle listing platform. This role integrates SEO strategies with SEM efforts to drive traffic and maximize campaign performance.
In this essential role, you will execute comprehensive SEO strategies, manage PPC initiatives, and analyze performance metrics. Your collaboration with a talented team will involve optimizing content and implementing best practices to ensure our platform remains competitive and user-friendly.
Key Responsibilities:
• Conduct keyword discovery and ongoing optimization efforts
• Track, report, and analyze PPC initiatives for maximum impact
• Manage budgets and reconcile campaign expenses effectively
• Research SEO recommendations and competitive strategies
• Work closely with development and content teams on SEO integration
Requirements:
• Extensive experience in SEO and managing PPC campaigns
• Proficiency with analytics tools such as Google Analytics
• ...