Shape the future of SIMS as the Analytics Director at Electronic Arts. Drive marketing experimentation and data solutions to boost revenue and enhance player experiences.
This role reports to the Senior Director of Fan Intelligence Analytics & Reporting. You will steer the creation of marketing strategies backed by data to identify revenue opportunities for the SIMS game. By leading diverse teams and coordinating analytics projects, you'll ensure insights translate into actionable plans that affect the brand positively.
Key Responsibilities:
• Design crucial marketing strategies for the SIMS franchise
• Collaborate with various teams on data-driven revenue opportunities
• Analyze consumer insights for progressive business decisions
• Influence strategy discussions with senior leadership
• Stay updated on market trends affecting player engagement
Requirements:
• 7+ years in product, marketing, and analytics collaboration
• 5+ years in analytics strategy and...