About the role: We're looking for a creative and hands-on Social Media Specialist to drive growth across our social platforms in Mexico. This role combines strategy, content creation, and campaign execution. What you'll do:Own and execute social media strategy (Instagram, Tik Tok, etc.)Plan and publish daily content (feed, stories, short-form video)Create content end-to-end: shooting, editing, basic design, and copywritingSupport and execute campaigns (influencers, events, pop-ups, festivals)Produce real-time content during eventsTrack performance (reach, engagement, growth) and optimize based on dataIdentify trends and explore new platforms What we're looking for:~3+ years in social media / digital marketing / content roles~ Strong understanding of the Mexico social media landscape~ Experience managing campaigns (not just posting)~ Hands-on content creation skills (video, editing, copy)~ Data-driven and organized, able to handle multiple projects~ Strong collaboration skills (PR, KOL,...