Social Media - Expert
TASKS AND RESPONSIBILITIES
Content Creation & Curation:
Develop platform-native content, maintain content calendar, design/edit graphics and videos.Develop, curate, and publish high‑quality, platform‑native content (copy, images) aligned to brand voice and objectives, leveraging existing approved assets and brand elements.Maintain a monthly/quarterly content calendar and coordinate with Creative AORs and Brand team stakeholders.Ensure copy is clear, accurate, compliant, and optimized for each platform’s nuances (hashtags, lengths, alt text, accessibility).Maintain and manage Social Profile pages ensuring content is updated/accurate for any label updates.
Community Management:
Respond to comments, engage with followers, escalate sensitive topics.Serve as the day‑to‑day community manager: respond to comments/DMs/mentions in brand voice and es...