Shape the future of digital advertising at Canadian Tire as a Specialist in Digital Display Campaigns. Manage programmatic strategies across DV360, Google Ads, and Amazon DSP for engaging video and display activities.
Your role will focus on trafficking, performance optimization, and troubleshooting to ensure all campaigns deliver on objectives. Collaborate with various teams to maintain efficient workflows and integrate analytics for data-driven insights.
Key Responsibilities:
• Oversee trafficking and campaign execution across DSPs
• Monitor daily performance ensuring alignment with KPIs
• Implement optimizations for enhanced campaign performance
• Maintain comprehensive documentation for all campaigns
• Support reporting initiatives to highlight key trends
Requirements:
• 2+ years of experience in programmatic media
• Strong expertise in DV360, Google Ads, and Amazon DSP
• Familiarity with programmatic fundamentals and digital KPIs
• Proficient in...