Key responsibilities

• Own day-to-day digital campaign operations and execution across channels (display, programmatic, social, video, search-support) in collaboration with Subject matter experts (SME’s), with additional responsibility for pixel strategy, measurement hygiene and data governance.
• Ensure campaigns launch on time, run smoothly, meet quality standards and deliver against client KPIs under guidance from senior ops/strategy leads.
• Campaign Trafficking & setup: Configure campaigns in ad servers/DSPs/SSPs and social platforms; apply targeting, creatives, tracking pixels and third‑party tags according to specs.
• Validate creative specs, creative‑size compatibility and URL redirects.
• Develop and maintain a pixel/event taxonomy that maps site/app events to campaign KPIs and attribution modeling needs.
• Define standard naming conventions, event parameters, value fields and deduplication rules across platforms.