Senior Marketing Manager, Ottava US Systems (Santa Clara, CA)Major Duties and Responsibilities- Own the US hospital Ottava program rollout strategy, from capital purchase through launch, activation, and early utilization.
- Define best-practice launch models aligned to hospital economics, operational readiness, and Ottava differentiated capabilities.
- Identify and address systemic barriers to successful program launch across administrators, robotic coordinators, OR leadership, and enterprise stakeholders.
- Serve as subject‐matter expert on unmet needs of US hospital executives, administrators, and robotic coordinators.
- Identify emerging US trends in capital purchase behavior, robotic program structure, reimbursement considerations, and patient activation.
- Translate insights into Challenger‐based narratives that reframe how hospitals launch and scale robotic surgery programs.
- Define US peer‐to‐peer customer engagement strategy to launch successful Otta...