Lead marketing initiatives at Maple Leaf Foods as a Strategic Marketing Manager, driving brand innovation and category growth. This position requires creativity coupled with analytical skills in a CPG setting.
As a Category Marketing Manager, your role encompasses developing impactful marketing strategies backed by a strong understanding of consumer needs and competitive landscapes. Candidates should possess experience in managing large accounts and the ability to thrive under pressure while developing insights from data to inform decision-making and strategy.
Key Responsibilities:
• Create category strategies that enhance brand positioning
• Spearhead consumer-focused product innovations
• Collaborate with cross-functional teams for successful launches
• Assess pricing and promotion effectiveness with Revenue Management
• Analyze competitive trends for strategic recommendations
Requirements:
• Bachelor’s Degree with experience in CPG
• Proven track record...