Job Description - Strategic Research & Market Development We're looking for a proactive and resourceful team member who can lead research, extract insights, and turn them into strategic actions to grow our brand.
Key Responsibilities - Product Research & Formula Analysis:
- Customer Insight Research: Understand target customers by analyzing reviews, feedback, behavior, and needs. Identify pain points and develop ideas to improve products and messaging.
- Competitive & Brand Research: Study competitor brands—pricing, packaging, positioning, marketing tactics, and sales channels. Analyse their strengths, weaknesses, and opportunities we can leverage.
- Marketing & Trend Research: Identify what's working across digital platforms, influencer trends, buyer behaviour, and branding techniques relevant to our niche.
- Market Expansion: Find and research new marketplaces, distributors, retail ...