Impact DTC brand growth at Advoc Digital in Toronto as a Senior Paid Media Specialist. Lead innovative campaign strategies with a focus on conversion and analytics.

In this senior role, you will oversee all aspects of paid media campaigns for high-profile clients in the wine and food industries. Your responsibilities will include managing execution, optimization, and performance monitoring while collaborating with creative teams. Strong analytical skills will enable you to derive insights and drive improvements.

Key Responsibilities: • Launch, manage, and enhance campaigns across various platforms • Monitor budgets and campaign KPIs for optimal performance • Create innovative strategies for ad testing and messaging • Analyze audience behavior and conduct A/B tests • Prepare internal and client-facing performance reports

Requirements: • Over 5 years of experience in paid media roles • Proven track record with DTC and e-commerce brands • Advanced understanding ...