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Midea Group is one of the world's largest groups in the home appliances and HVAC solutions industry. Every day we work to make life easier, more efficient, and more connected. Our culture is built on innovation, collaboration, and operational excellence, and we believe in the power of our people to drive meaningful change.
Develop and implement Trade Marketing strategies focused on increasing the visibility, rotation and market share of the white goods, rac and small appliances categories in the retail and traditional channels. He will be responsible for ensuring flawless execution at the point of sale (Perfect Store and Flooring) through the management of promotion, BTL activations, additional displays, and POP materials. This role must ensure that the consumer experience at the point of sale is consistent with brand and sales objectives, ensuring strategic alignment with the commercial, marketing and...