Leverage your analytical prowess as a Senior Marketing Data Analyst based in Vancouver. This role emphasizes turning data into actionable strategies to optimize marketing budgets and enhance performance across channels.
As a vital member of our team, you will bring over seven years of experience in marketing or growth analytics to assess and refine marketing initiatives. Collaborating with cross-functional teams will enable impactful data-driven decision-making to improve customer acquisition and lifetime value. Your ability to create insights from data is essential for guiding the marketing strategy.
Key Responsibilities:
• Measure impact of brand campaigns on growth
• Analyze customer touchpoints for improved conversion
• Create segments for precise marketing targeting
• Define and track KPIs for product launches
• Set up and optimize marketing data infrastructure
Requirements:
• Minimum 7 years in marketing analytics
• Proficiency in SQL, Tableau, and a...