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About This Opportunity
Key Responsibilities:
- Strategic Leadership:
- Define and lead end-to-end digital marketing strategy aligned with business goals.
- Lead digital transformation initiatives focused on customer acquisition and retention.
- Performance Marketing & ROI:
- Oversee paid campaigns across Google Ads, Meta, LinkedIn, programmatic platforms.
- Optimize customer acquisition costs (CAC), lifetime value (LTV), and conversion funnels.
- Brand and Content Strategy:
- Enhance digital brand visibility and positioning in a competitive broking space.
- Supervise creation of high-impact content, SEO/SEM strategies, and influencer engagement.
- MarTech & Automation:
- Leverage tools like CRM, marketin...