About This Opportunity
Join Whyte and Mackay as a Whisky Brand Specialist in Northern California, focusing on The Dalmore, Fettercairn, and Jura. This full-time role blends advocacy and luxury brand promotion in a competitive market.
In this dynamic position, you will represent high-end Scotch brands across key retail and hospitality venues. Your responsibilities will include strategic account engagement, maximizing sales of rare whisky offerings, and building robust partnerships to enhance brand visibility. Direct sales, distributor relationships, and luxurious whiskey tastings will define your contributions.
Key Responsibilities: • Partner with distributors to optimize sales strategies • Engage luxury retail accounts for brand advocacy • Identify and build external partnerships with clubs and societies • Conduct outlet calls to reinforce brand presence • Utilize social media for brand promotion and consumer engagement
Requirements: • 5+ years of experience with super premium spir...