Reporting to the Manager, Digital Marketing, the Social Media Specialist plays a key role in attracting and interacting with targeted virtual communities and target audiences on social media as part of our clients’ overall Digital Marketing strategy. The Social Media Specialist will work with our clients and the digital marketing team to ensure all client goals are met or exceeded as it relates to their social media plan and strategy.

Key Responsibilities

1. Participates and assists in new client pitches.
2. Creates, defines and manages the social media element.
3. Brainstorms visual and copy ideas with other members of the creative team.
4. Sets up, tracks, and analyzes social media initiatives and campaigns in accordance with company goals.
5. Creates SOP’s for each assigned project within the scope of the role and submits to the Manager, Digital Marketing, for approval.
6. Brainstorms and develops concepts for social medi...